Desmond Choi
Desmond Choi
Social Justice + Startups + Product

Hi there! I'm a Product-Minded Entrepreneur .

 
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“It’s all about question of Imagination. If we imagine today of what kind of world we want and that’s the world we create. If we do not imagine, it won’t be done. ”

My personal mission is to build a better world by exploring the intersections of compassion and innovation in building a better future. I believe entrepreneurs are the spark for scaled global change.

As an entrepreneur with passions for leadership development, product, and social justice, I aspire to identify social / market problems and cultivate business solutions with a values-based and metrics-driven approach.

Past experience include Indoor navigation, product design, user research, marketplace, product market fit, startups, entrepreneurship, product development and management. 
 

Work Experience

 
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Head of Product & Growth, Diamond.io 

February 2017 – February 2018

  • Established and scaled go-to-market strategy through implementing weekly high tempo testing.

  • Worked daily with designers and engineers to implement and build new features to improve AARRR (Acquisition, Activation, Retention, Referral, Revenue).

  • Used Mixpanel, Google analytics and Asana to develop instrumentation, logging, tracking, reporting, and analytics tools to allow for data collection and optimization of the user experience.

 

CEO (Founding Team), SparkGig

September 2013 – February 2017

  • Led daily standups, prioritized backlog and bridged gap between engineering and business team tomanage growth on marketplace platform in an agile and lean way.

  • Prepared and facilitated user interviews (qualitative and quantitative) using the Design Sprint model.

  • Raised $1.5M Seed capital through institutions and high-net-worth investors.

Airbnb of entertainment' SparkGig on The Disruptors

 

 

VP Product Operations & Marketing, Mappedin

March 2012 – April 2013

  • Lead the full product cycle: ideation, research, design, development, manufacture, and launch.

  • Identified new market openings, defined SaaS strategy, and achieved product market fit (300K ARR).

  • From idea stage to Series A round, worked cross-functionally with design, engineering, businessdevelopment, partnerships, policy, legal, marketing, and PR to launch products and partnerships.

 

 

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Volunteer experiences

 
 

Founding Member, U.S. - Canada Toronto Alumni Advisory Council

June 2017 – Present

The establishment of an Alumni Advisory Council in Toronto will provide on-the-ground analysis on a variety of issues and provide guidance on alumni activities. The Council would benefit by closely engaging with the U.S. Consulate, the Consul General, and the U.S. Ambassador in Ottawa. Through the establishment of this Council, alumni will act as advisors who, through their expertise, can give the U.S. Consulate a more comprehensive view of public opinion and current events and provide their perspectives on future alumni activities in the Greater Toronto Area and Southern Ontario.


Founding President, Kairos Society (Canada)

August 2013 – Present

Finding the most innovative designers, engineers, scientists, and business students from around the world and focusing them on rethinking traditional industries through entrepreneurship. We build and fund companies to tackle problems worth solving. We focus on areas where outdated industries and governments are failing to meet our communities needs. 

 


“Desmond Choi explores the intersections of compassion and innovation in building a better future.”
— TEDx
2015 TEDx  - How do firecrackers and Pokemon cards lead towards making our world a better place? In his TEDxTalk, Desmond Choi explores the intersections of compassion and innovation in building a better future. Desmond is a serial entrepreneur and social activist and currently studying sociology at the University of Waterloo.

2015 TEDx - How do firecrackers and Pokemon cards lead towards making our world a better place? In his TEDxTalk, Desmond Choi explores the intersections of compassion and innovation in building a better future. Desmond is a serial entrepreneur and social activist and currently studying sociology at the University of Waterloo.

References

I had the pleasure of co-founding a company with Desmond. His ability to find and attract good and smart people was unlike any I’ve seen before—it made a dramatic difference in the success of the company. More so, I was always impressed by Desmond’s ability to juggle multiple areas of the business. He is always diligent, focused and joyful.
— Adrian Carolli, Founder SparkGig; Worked at Pivotal Labs, Xtreme Labs ; Studied at University of Waterloo
Desmond is able to focus on the critical details of the business and solve any problem, unconventionally if necessary. He is awesome.
— Hongwei Liu, CEO of MappedIn; worked in RF at RIM. Electrical Eng (Honours) student at University of Waterloo

Contact

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